Challenge

SEAT wanted to promote the launch of the updated Leon model, using peer-to-peer advocacy as a way to showcase significant updates to the interior technology.

Idea

We launched a competition across What Car?, Autocar and tech magazine Stuff to crowd-source the best car tech tips from our readers. We picked our five favourite ideas, then put them to the test using the new SEAT Leon in a series of short videos.

The videos were hosted in rich-media ad units, which ran across our sites. A long-form version of the video was hosted on YouTube, then embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv.

We also created an interactive quiz, which was embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv.

Results

We delivered over double the targeted number of video views, and a large number of quiz completions. The short-form video content was viewed over 2 million times via rich-media ad impressions.

Output

5x short-form video edits
1x combined long-form video
1x interactive quiz
6x promoted native stories
Rich-media ads
Standard display ads
Social posts
Email newsletters