SEAT Leon ‘Car Tech Hacks’
Challenge
Challenge
Idea
The videos were hosted in rich-media ad units, which ran across our sites. A long-form version of the video was hosted on YouTube, then embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv.
We also created an interactive quiz, which was embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv.
Idea
The videos were hosted in rich-media ad units, which ran across our sites. A long-form version of the video was hosted on YouTube, then embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv.
We also created an interactive quiz, which was embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv.
SEAT LEON – FIVE TOP CAR TECH TIPS
SEAT Leon
tech quiz
The quiz included five questions with multiple choice answers, and four possible outcomes. As an incentive to participate, one lucky user won a UK weekend break.
The quiz was embedded into promoted stories across whatcar.com, autocar.co.uk and stuff.tv
Results
Results





Output
5x short-form video edits
1x combined long-form video
1x interactive quiz
6x promoted native stories
Rich-media ads
Standard display ads
Social posts
Email newsletters
Output
5x short-form video edits
1x combined long-form video
1x interactive quiz
6x promoted native stories
Rich-media ads
Standard display ads
Social posts
Email newsletters
Related work
Let's talk

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We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.
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