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Toyota GAZOO Racing
Road To Monte Carlo

Challenge

Raise awareness of Toyota’s GAZOO Racing performance sub-brand – educating our sportscar and hot-hatch enthusiasts about how it brings motorsport creds from Toyota’s racing and rallying heritage to the road.

Challenge

Raise awareness of Toyota’s GAZOO Racing performance sub-brand – educating our sportscar and hot-hatch enthusiasts about how it brings motorsport creds from Toyota’s racing and rallying heritage to the road.

 

Idea

We know our readers love motorsport and epic journeys. So, we blended the best of the two with a road-trip in the Toyota GR Supra to join Toyota’s World Rally team at the 2020 season-opening Rallye Monte Carlo.

The journey’s narrative was shaped around Toyota’s motorsport history and let us show the different facets of the Toyota GR Supra’s performance, before exclusive access and  interviews with the rally team validated Toyota’s modern race-to-road philosophy.

Using rallycross pundit Andrew Coley as our presenter added an authoritative voice.

Our hero video – boasting broadcast-quality visuals – was supported by a live blog of the three-day trip, a wealth of social assets and print advertorials that brought the story to life for readers of Autocar magazine.

 

Idea

We know our readers love motorsport and epic journeys. So, we blended the best of the two with a road-trip in the Toyota GR Supra to join Toyota’s World Rally team at the 2020 season-opening Rallye Monte Carlo.

The journey’s narrative was shaped around Toyota’s motorsport history and let us show the different facets of the Toyota GR Supra’s performance, before exclusive access and  interviews with the rally team validated Toyota’s modern race-to-road philosophy. Using rallycross pundit Andrew Coley as our presenter added an authoritative voice.

Our hero video – boasting broadcast-quality visuals – was supported by a live blog of the three-day trip, a wealth of social assets and print advertorials that brought the story to life for readers of Autocar magazine.

 

Toyota GR Supra: Road to Monte Carlo

In January, we took the Toyota GR Supra on an epic journey. We wanted to learn all about Toyota’s new GAZOO Racing performance brand, and a road trip to Rallye Monte Carlo seemed like the perfect justification. With former rally driver and FIA World Rallycross commentator Andrew Coley at the wheel, we visited the historic pitlane at Reims, conquered the snowy passes of Alpe d’Huez, went behind-the-scenes with Toyota GAZOO Racing at Rallye Monte Carlo, and set the style in the heart of glamorous Monaco.

Results

Our Toyota GAZOO Racing campaign proved to be an instant hit with our Autocar audience  – generating over 55,000 views on YouTube, and providing Toyota with over 2,000 hours of exposure to our audiences.

Results

Our Toyota GAZOO Racing campaign proved to be an instant hit with our Autocar audience  – scoring over 55,000 views on YouTube, and providing Toyota with over 2,000 hours of exposure to our audiences.

Output

1x long-form videos
1x short-form cutdown
1x live blog
1x promoted stories
1x 4-page print advertorial
18x rich-media ads
12x social posts
8x Instagram Stories
2x newsletter posts

Output

1x long-form videos
1x short-form cutdown
1x live blog
1x promoted stories
1x 4-page print advertorial
18x rich-media ads
12x social posts
8x Instagram Stories
2x newsletter posts

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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.

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