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Audi Q5 Plug-in Hybrid
2019 reveal campaign

Challenge

Find an impactful way to raise awareness of the Audi Q5 Plug-in Hybrid SUV – a trailblazer for a new range of electrified hybrid models from the brand – with a solution that works across print and digital.

Challenge

Find an impactful way to raise awareness of the Audi Q5 Plug-in Hybrid SUV – a trailblazer for a new range of electrified hybrid models from the brand – with a solution that works across print and digital.

 

Idea

Our print and digital campaign built on the ‘reveal’ nature of the Audi Q5 Plug-in Hybrid’s launch – using an attention-grabbing high-quality 4pp advertorial for our titles and a ‘scratch-to-reveal’ rich-media masthead for the digital treatment.

The content built on the idea that the Audi Q5 Plug-in Hybrid was the Audi Q5 our audiences know and love, but with an extra level of power – a new hero for the range. We also played with the concept of ‘Batteries included…’

Idea

Our print and digital campaign built on the ‘reveal’ nature of the Audi Q5 Plug-in Hybrid’s launch – using an attention-grabbing high-quality 4pp advertorial for our titles and a ‘scratch-to-reveal’ rich-media masthead for the digital treatment.

The content built on the idea that the Audi Q5 Plug-in Hybrid was the Audi Q5 our audiences know and love, but with an extra level of power – a new hero for the range. We also played with the concept of ‘Batteries included…’

 

Results

Our digital creative was carefully and tightly targeted at SUV and hybrid intenders within our audience to increase response, and the results were impressive.

Around 40% of SUV intenders and 24% of hybrid intenders interacted with the digital display, while traffic to our Audi Q5 content on Autocar saw a 188% spike at the campaign’s peak.

Results

Our digital creative was carefully and tightly targeted at SUV and hybrid intenders within our audience to increase response, and the results were impressive.

Around 40% of SUV intenders and 24% of hybrid intenders interacted with the digital display, while traffic to our Audi Q5 content on Autocar saw a 188% spike at the campaign’s peak.

Output

1x 4pp print advertorial (with spot varnish)
6x rich-media ads

Output

1x 4pp print advertorial (with spot varnish)
6x rich-media ads

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Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive.
We work closely with our clients to craft and deliver native content campaigns that are specifically tailored to engage our audiences of in-market car buyers and passionate enthusiasts – and precision-targeted to deliver impressive results.

haymarketstudio@haymarket.com

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