We deliver a full service to our clients, with in-house editorial, design, project management, research, social, media and account management expertise.
We know the car market backwards, and we have an intimate feel for what will work, because we are our audience.
We write – we choose our words carefully, because they’re your words too.
We innovate – we’re always on the hunt for new tech, platforms, and new ways to deliver your message. We’ve made 360° videos. We’ve done stop-motion, used animation and infographics. We’ve live-streamed content.
We’re a real studio, and we use heavyweight production facilities and venues:
Hospital Club, Longcross, Goodwood, Anglesey Circuit, LAT Studios, Stelvio Pass,
Route Napoleon, Silverstone.
We measure – it’s content that works.
Expert editors with decades of car experience, and a dedicated audience team, who have access to the behaviour of 10 million unique users every month.
We’re not just about new cars, either.
Our Used Car reliability survey has long been telling buyers which cars are most likely to land them with big servicing bills, while the Used Car of the Year Awards help buyers make an informed choice when shopping for pre-owned cars.
Where What Car? really diverges from other car-review destinations is in its efforts to go beyond the obvious and
get to the heart of motoring matters.
Our consumer desk offers advice to owners with problem vehicles, difficult dealers or other motoring maladies to get them back on the road as soon as possible.
record-breaking YouTube channel.
their needs at the right price.
one-offs, prototypes and great racers
from around the world.
Our website and monthly title cover the latest news from the classic-car market, auctions, historic motor sport and clubs. And, because the Classic & Sports Car team practises what it preaches, there are monthly updates on the triumphs and traumas of the Classic & Sports Car fleet.
With thousands of cars for sale each month – though dealers and in a vibrant classified section – Classic & Sports Car
is also the world’s leading marketplace
for classic cars.
Trusted By Industry Leaders.
Haymarket Automotive Studio is the in-house creative agency for Haymarket Automotive – conceiving and delivering native campaigns and branded content that are specifically tailored to Haymarket’s powerful publications and enthusiast audiences.